ABOUT AURA-SWIM

Brand Overview

Hi, I’m Cheyenne, Designer and CEO of the Aura-Swim brand.  This entrepreneurial venture came about in August 2019, at the age of 17.  The inspiration behind Aura-Swim stems from my deep admiration and love for the Nature Isle. Coming from the land of many waters, creating my own line, came to fruition. With all its natural attributes, Dominica boasts of 365 rivers, pristine waterfalls and majestic sand beaches. Therefore, an Aura-Swim’s swimsuit is the Nature Isle’s newest accessory!

The name ‘Aura-Swim’ came about as the term ‘aura’ resonates to an unseen spiritual energy field that surrounds all living things.  Auras appear as colours that reveal an individual’s inner personality. Aura-Swim, stems from my knowledge and interest with spirituality and wellness, which I take very seriously.  Hence my slogan: “Feelings Immersed”.  I am a 1st degree black belt holder and practice yoga, which are aspects that have been a keen part of my life in keeping me grounded. I hosted my first successful yoga session with my peers as Miss Teen Dominica 2017; an event that brought about much needed stability before my CSEC examinations.

Growing up in the Caribbean; a Dominican, raised in Saint Lucia, for almost five (5) years, my days are spent under the warm sun. I have been an artistic individual all my life, so it was inevitable that I would end up crafting my own merchandise and why not swimwear for retail. When considering Aura-Swim, I knew I wanted a brand which provided good quality and within an affordable price range.  One of my goals is to make Aura-Swim everyone’s go to swimsuit.

Aura-Swim’s first collection “INFINITY” has four (4) products: three (3) bikinis and one (1) one piece and I am so happy to have you on this journey with me.

Our Vision

To create swimwear with pieces to fit unique body sizes exuding confidence and wholesome beauty.

Key Objectives

To become the trendiest and most popular global online swimwear brand

To expand Aura-Swim product line to increase varieties of swimwear and apparel

To continuously improve to build a strong brand

To organise pop-up stores for customers in key locations

Our Values

Supporting local talent is one of our core values, and as such all of our pieces are manufactured locally in Saint Lucia. Our team is very experienced working with spandex and light fabrics.

At Aura-Swim we also take our commitment to the environment seriously, using eco-friendly and durable packaging in place of single-use plastics and cardboard.

Sales on First Month
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Web Pages Created by Users
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Customers Served Around The World
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47,000+ Happy Customer

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20 Awards Won

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25 Years of Experiences

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